Most small businesses struggle to find effective marketing ideas to increase their sales. Since most of these businesses are bootstrapped, it becomes difficult for them to shell out money and market their business well. Therefore, we bring to you a list of innovative marketing ideas for small business along with some conventional ideas that you can adapt differently.

• Undertake proper marketing planning
  You need to create a marketing plan keeping in mind your goals and functioning of the business. You also need to keep updating the plan at fixed intervals to get the best results out of it. Additionally, market research is crucial for gaining insights from the industry and then charting out a growth plan. Lastly, you should have a unique selling proposition along with a refined target audience to help you sell your products and services better.
• Do not underestimate email marketing
  Adopting email marketing for small businesses can help you keep costs low and reach a large chunk of your target audience. To do this, place an email button on your website or mention it in other social media channels. To use email marketing for small businesses to your advantage, we also recommend that you offer goodies, like free downloads or gifts to consumers who are willing to add their email address to your target directory list. Lastly, embedding video, audio, and social media channels would make this tactic a lot more interactive as well.
• Try innovative ideas for social media marketing
  Social media is the biggest medium that business owners have for free marketing. With the right kind of target advertising and unique campaign ideas, you can surely attract people and get them to try out your product and services. Try making a business blog so that more and more people can read about your ideas and know about the services you are offering. You should also show consistency on social media platforms such as Facebook, Twitter, and LinkedIn, to get the best results with social media marketing.
• Think out of the box
  No two ideas are the same, just like no two business sale plans are the same. Therefore, using different ideas, which involve innovative ways of marketing, will take your business a long way. For example, you can try out wearable advertising or go for a full body branding paint job created on your business vehicle. Additionally, creating a mascot for your branding helps increasing relatability in the minds of the consumers and stays unique to your brand, helping you stand out from the competition.
• Take some help for expert marketers
  One of the biggest issues that we are facing in today’s world is that we think marketing can be done by everybody and it does not require expertise. If you want to use marketing efficiently for promoting your small business, then enlist an expert’s help or hire a marketing consultant who can help you communicate your plans to the right target audience.
• Take content marketing seriously
  There is a saying in the biz world: content is King. You can list out all the content marketing tools that you have and use it for better marketing. You can set up webinars, record podcasts, write e-books, and even create sales copies with attractive angles. Press releases are helpful as well, and you can market them according to how you want to promote your business.

Do not be demotivated with this challenge. Use the best of ideas, especially email marketing, and any innovative ideas that match your small business requirements. You may be able to promote your business well, and with the right measures, see profitable business growth.